Digital Marketing & Growth HackingSGCO004A
Digital Marketing is one of the primary ways to develop brand awareness in the digital online space to grow your business.
In this 2-day course, we will guide you to understand how digital-first companies use data, marketing and growth tactics to scale and thrive in new markets and how to audit the digital marketing landscape with specialised tools, knowing that you will be able to apply this back at work.
🌟 What will you learn?
At the end of this course, participants should be able to:
- Describe digital and data driven marketing strategies, trends and channels
- Discuss the importance of real-time marketing
- Select appropriate digital marketing channels and tactics from a range of tools
- Select from a range of digital approaches to meet specific customer and audience needs
- Discuss approaches to and the importance of storytelling to digital marketing, analytics and other digital projects
🎯 Course Schedule
Day 1 -Breaking it down
What does digital marketing mean, from the perspective of a brand? How about an individual? On this day, we will be learning and observing the channels and choices companies are making to promote their brands in the digital economy. We will then step away from the brand's perspective and focus on what it looks like from a customer's perspective.
By the end of Day 1, you will have learnt:
- Marketing tech and channels
- Owned, earned and paid media
- Digital Footprints of a brand
- Customer needs and the digital customer journey
Day 2 - Drive Growth and look ahead
How do we drive growth in the digital economy? Building upon what we learnt on Day 1, we will explore the tools and tactics "Digital First" companies have used to grow and scale tremendously. We will experiment by applying growth hacks to a brand. Finally, we will have a look into the future of digital marketing and what it might mean for us and our brands.
By the end of Day 2, you will have learnt:
- How "Digital First" companies grow
- The Power of Networks in growth
- Practice growing a brand
- A point of a view on the future of marketing
“If you’re looking for a corporate partner in professional training and development, workforce up-skilling and executive education, we offer in-house corporate education for businesses and teams. Book a call if you’d like to discuss your corporate training initiatives or ambitions.”
Selected programmes are accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Candidates are advised to assess the suitability of the programme and its relevance to participants’ business activities or job roles. Find out more on www.ibf.org.sg
Singaporeans can utilise SkillsFuture credit for selected courses. Learn more on how to use your SkillsFuture credit.
At Hyper Island, we believe in "Telling less & Doing more" Hyper Island Learning Experiences are highly interactive and engaging. We let you try things by yourself, work in small group breakout sessions. There will be lots of opportunities to ask questions and engage with the 3 facilitators in the 2 days.
Our Learning experiences help participants learn transferable skills that can be directly applied to their own workplace and career. We will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social and ethical issues involved.