Digital Marketing: Tactics to Drive Growth
ENROL IN THIS COURSE:
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Participants will explore the technologies and practice the techniques driving growth and value in their businesses using social media channels, content, and data. This will give them the confidence to lead their own clients and colleagues through the digital media marketing ecosystem.
Hyper Island Sessions help participants learn transferable skills that can be directly applied to their own workplace and career. We will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social and ethical issues involved.
Learning Outcomes:
- Evaluate different marketing channels and discuss the interactions between them
- Select appropriate digital marketing and communication tools for a range of business objectives
- Discuss digital marketing strategies with others
- Evaluate the effectiveness and impact of digital marketing and advertising platforms
- Prepare high level digital marketing plans and growth strategies for their organisation justifying their choices
🎯 Course Schedule
| DAY 1 | |
|
Onboarding |
Introduction to the core ideas of digital marketing, setting the stage |
|
Exploring the Digital Marketing Landscape |
Understand the digital marketing framework & Strategy Understanding marketing in real time world Understand different digital marketing mix |
|
Kinds of Marketing |
Types : Owned, Earned, Paid Understand considerations to advertise on digital media platforms Discussion, sharing & reflection |
|
Conducting a Brand Audit |
Tackling a challenge (Part 1) -exploring the marketing mix for an organization - suggest improvements |
|
Presentations & Discussions |
Teams will make their presentations Q&A Debrief by facilitators |
|
Retrospective & Check-out |
Wrapping up and closing the day |
|
DAY 2 |
|
|
Check-in &Group Reflection |
Checking into the day and short reflection learnings from Day 1 |
|
Influencer Marketing |
Influencer marketing & how that fits with the digital marketing landscape 1-9-90 Principle |
|
Tackling a Challenge |
Growing a start up using growth tactics (part2) Learning from digital first companies Exploring growth tactics that drive customers from Awareness to Retention |
|
Let’s Make it Viral |
Group activity to explore ways to obtain more virality through referral traffic growth. |
|
Action Plans |
Creating action plans to apply learnings back to work |
|
Assignment |
Give instructions on end of programme assignment |
|
Close & Check-out |
What am I going to do differently ? Wrapping up and closing the day |
“If you’re looking for a corporate partner in professional training and development, workforce up-skilling and executive education, we offer in-house corporate education for businesses and teams. Email us at singapore@hyperisland.com if you’d like to discuss your corporate training initiatives or ambitions.”
Selected programmes are accredited under SkillsFuture Singapore (SSG) and the Institute of Banking & Finance Singapore (IBF), and are eligible for funding for both individuals and organisations. They are eligible for funding either under the IBF Standards Training Scheme (IBF-STS) or SkillsFuture Singapore (SSG), subject to all eligibility criteria being met. Candidates are advised to assess the suitability of the programme and its relevance to participants’ business activities or job roles.
Find out more:
www.ibf.org.sgwww.myskillsfuture.gov.sg
Singaporeans can utilise SkillsFuture credit for selected courses. Learn more on how to use yourSkillsFuture credit.
At Hyper Island, we believe in "Telling less & Doing more" Hyper Island Learning Experiences are highly interactive and engaging. We let you try things by yourself, work in small group breakout sessions. There will be lots of opportunities to ask questions and engage with the facilitators.
Our Learning experiences help participants learn transferable skills that can be directly applied to their own workplace and career. We will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social and ethical issues involved.
Our Singapore Campus is located at 991B Alexandra Road, a short walk from Labrador MRT station and directly opposite the PSA building. The 4,800 square foot space has been designed to inspire and enhance learning experiences. In the soundproof classrooms and ample studio space, collaboration and exploration thrive. Each classroom spans 52.7m², accommodating up to 35 students.
Unlike a conventional school campus, our space resembles an advertising agency, allowing for live project work, inspiration, and collaboration.
Learners will have access to the following amenities:
- Creative spaces
- Meeting rooms
- Three classrooms
- Studio space with hot desking
- Internet (WiFi) connection
- Parking facilities (charged)
- Photocopier
- Scanner
- Magazines
- Storage space
Please note that laptops are not provided by Hyper Island. Students are required to bring their own laptops for the course. WiFi will be available, and open-source tools will be utilised. Extension cables are provided so that laptops can be charged while in use.
