Hyper Island Partners Snap to Launch ‘AR Accelerator’ Programme
The first of its kind here in this region, we could not be more excited to announce our partnership with Snap in Asia-Pacific.
Augmented Reality (AR) is emerging as a key technology for brands to engage with their customers in a more meaningful manner. As a set of technologies that superimposes digital data and images on the physical world, AR promises to release untapped and uniquely human capabilities.
AR is impacting companies in every industry, from universities to social enterprises. We expect it will transform how we learn, make decisions, and interact with the physical world. It will also change how enterprises serve customers, train employees, design and create products and manage their value chains, and ultimately, how they compete.
In fact, by 2025, nearly 75% of the global population and almost all smartphone users will be frequent AR users. From being just for entertainment and self-expression to having true utility for both consumers and businesses, Snapchat AR has evolved.
As educational partners, this concise and bespoke AR Accelerator programme is designed to inspire and support our learner’s growth, targeted at digital creatives, marketers and brand managers aimed to accelerate our learner’s understanding of AR and its integration in marketing strategies. This would be co-facilitated by Hyper Island Asia’s Head of Courses, Paviter Singh, and Head of Creative Strategy APAC at Snap Inc, Gareth Leeding.
Gareth Leeding, Head of Creative Strategy APAC at Snap Inc. said: “The growing smartphone adoption and camera usage in Asia Pacific has led to an increased acceptance of augmented reality. Businesses that incorporate augmented reality in their customer outreach are able to invite people into an immersive experience, facilitate product try-ons, and activate useful formats for education, thus generating conversation. At Snap we believe AR is unlocking channels to reach potential customers far beyond traditional offerings.”
Paviter Singh, Head of Courses at Hyper Island Asia said: “At Hyper Island, we believe in designing learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitised world. With our keen knowledge of education and learning built over the past 25 years, coupled with Snap’s expertise in AR, we are confident to deliver a concise and bespoke programme to inspire, equip, and support the growth of the participants.”
Curious? Two courses held in Singapore - September (6-7 September) and November (29-30 November), discover more here.