Transmedia Storytelling Masterclass
This masterclass will guide participants through the evolving landscape of transmedia storytelling, illustrating how digital convergence is reshaping narratives, audience engagement, and the strategic positioning of brands in today's market. Participants will gain insights into the transformative power of storytelling across multiple platforms, enhancing their ability to adapt to changing business, industry, and consumer expectations. This course is designed to challenge assumptions, foster critical discussion, and encourage the sharing of diverse perspectives.
Hyper Island Sessions are crafted to equip participants with skills that are immediately applicable in professional settings. By integrating international, local, and Asian perspectives, along with relevant case studies, the course navigates the legal, social, and ethical considerations inherent in storytelling strategies. Participants will delve into critical thinking for brand strategy and systems thinking for narrative construction, understanding their impact on business and audience interaction.
Learning Outcomes:
- Develop an understanding of digital's role in innovative storytelling and its effect on business and audience dynamics.
- Employ critical thinking to navigate brand strategy within the context of transmedia narratives.
- Utilise systems thinking to craft compelling, multi-platform stories.
- Assess the impact of storytelling on business models and customer engagement.
- Explore and apply the principles of narrative development and collaborative brainstorming to real-world scenarios.
- Reflect on the cultural and ethical dimensions of transmedia storytelling.
- Gain the tools to lead and implement storytelling projects that can transform organizations and engage future generations.
“If you’re looking for a corporate partner in professional training and development, workforce up-skilling and executive education, we offer in-house corporate education for businesses and teams. Email us at singapore@hyperisland.com if you’d like to discuss your corporate training initiatives or ambitions.”
Selected programmes are accredited under SkillsFuture Singapore (SSG) and the Institute of Banking & Finance Singapore (IBF), and are eligible for funding for both individuals and organisations. They are eligible for funding either under the IBF Standards Training Scheme (IBF-STS) or SkillsFuture Singapore (SSG), subject to all eligibility criteria being met. Candidates are advised to assess the suitability of the programme and its relevance to participants’ business activities or job roles.
Find out more:
www.ibf.org.sgwww.myskillsfuture.gov.sg
Singaporeans can utilise SkillsFuture credit for selected courses. Learn more on how to use yourSkillsFuture credit.
At Hyper Island, we believe in "Telling less & Doing more" Hyper Island Learning Experiences are highly interactive and engaging. We let you try things by yourself, work in small group breakout sessions. There will be lots of opportunities to ask questions and engage with the facilitators.
Our Learning experiences help participants learn transferable skills that can be directly applied to their own workplace and career. We will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social and ethical issues involved.
Our Singapore Campus is located at 991B Alexandra Road, a short walk from Labrador MRT station and directly opposite the PSA building. The 4,800 square foot space has been designed to inspire and enhance learning experiences. In the soundproof classrooms and ample studio space, collaboration and exploration thrive. Each classroom spans 52.7m², accommodating up to 35 students.
Unlike a conventional school campus, our space resembles an advertising agency, allowing for live project work, inspiration, and collaboration.
Learners will have access to the following amenities:
- Creative spaces
- Meeting rooms
- Three classrooms
- Studio space with hot desking
- Internet (WiFi) connection
- Parking facilities (charged)
- Photocopier
- Scanner
- Magazines
- Storage space
Please note that laptops are not provided by Hyper Island. Students are required to bring their own laptops for the course. WiFi will be available, and open-source tools will be utilised. Extension cables are provided so that laptops can be charged while in use.
